Official Language
The event’s official language will be Portuguese and Spanish, also with simultaneous interpretation into English in some sections of the seminar (market).

Market Potential
The cleaning products turnover grows 6.1% - Abipla (Brazilian Association of Cleaning Products) disclosed the overview of the cleaning and similar products industry. According to the estimate presented by Robson Gonçalves, an MBA professor at Fundação Getúlio Vargas, the sector must close the year with a turnover of R$ 32.5 billion, a 6.1% growth in relation to 2012. For 2014 the forecast is that sales will reach R$ 33.9 billion (4.4%).

The household care market grew 38.1% in the last 5 years. Within the last five years to date the product with the most expressive growth was cleaning cloths (94.4%), followed by air purifiers (74.5%) and cleaning concentrates – a category corresponding to multiuse, perfumed cleaner, and heavy cleaning (58.8%). Another datum indicated by Nielsen is that as the buying power grew and the domestic scenario changed, the consumer has been opting for multifunctional cleaning products providing practicability and wellness at home.

The cleaning products market in the country has been following the European trend – The most recent Analysis of the Brazilian and Argentinian Surfactants Market report, prepared by Frost & Sullivan, assessed the surfactants market in Brazil and Argentina at US$ 1.44 billion in 2012, and generated a projection of US$ 1.96 billion for this market in 2018.

Complete services of a Shopping mall (The Conventions Center and the exhibition place are part of Frei Caneca Shopping Mall)
. Food Square (Several options of restaurants and snack bars)
. Parking
. Press Center / Internet Access
. Official Catalog
. Official Travel Agency
. Banking Services / Exchange.

Technological updating for formulators and chemists, industrialists and industries of hygiene, cleaning and protection products for cars, in Brazil and in Mercosur. The participants will know new surfactant and oleochemical materials, new uses for raw materials, new developments in the formulations technology, and the needs and perspectives in the “household & auto care” industry in Brazil and in Latin America.