Official Language
The event’s official language will be Portuguese and Spanish, also with simultaneous interpretation into English in some sections of the seminar (market).
Market Potential
For 6 consecutive years, the cleaning products segment in Brazil has been registering above-GDP growths. In 2008, the rise was 6.5% in relation to 2007, according to data from Abipla – Brazilian Association of Cleaning and Similar Products. The exports had an even better performance: a 13% increase, totaling US$ 305 million. For 2009, a study by Target Marketing shows that the consumption national potential of those products is R$ R$ 13.45 billion. In the Household 2010 holding year, the expenditures with cleaning must easily surpass R$ 14 billion. Many studies have also been indicating that constant launches, new technologies, special ingredients, higher efficiency, innovative packagings and better cost-benefit relations have been making all difference in the consumer’s choice and in company turnovers.
Services
Complete services of a Shopping mall (The Conventions Center and the exhibition place are part of Frei Caneca Shopping Mall)
. Food Square (Several options of restaurants and snack bars)
. Parking
. Press Center / Internet Access
. Official Catalog
. Official Travel Agency
. Banking Services / Exchange.
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